Pakistani health technology entrepreneur Eesha Sheikh turned her plight into wealth through PlayPal Inc. She also represented Pakistani women in the Forbes Future 1000 list, which is the dream list of global entrepreneurs. you! have a look…
They say that a person's integrity and suffering shape his character. In addition, a person's ability to adapt and overcome the situation imposed on them is what makes them stand out. Eesha Sheikh is one such person who managed to overcome difficulties. "Forbes" magazine published a Pakistani woman who applied technology to PlayPal Inc., a health and medical related project, and proposed solutions to all the problems she faced as a child and more.
As a child, Eesha suffered bullying and was considered not "cool" enough among her peers at school. She is called a despicable name, pushed to the edge of loneliness, and not in a place where she can grow better and develop her personality, which will instill confidence in her.
Twenty years later, Sheikh endured bullying and transformed herself from a child with clinical obesity to a young and healthy person. She built a setting to help individuals, not much different from her childhood version. This idea triggered by her father also helped her change herself.
Have you ever struggled to achieve your health and fitness goals? So is Aisha. She did not indulge in her own pain, but took a different approach to encourage people. The goals she set are so inspiring that consumers find it not only exercise and physical training, but also fun. Moreover, this is what Eesha conceived and realized. PlayPal Inc. is a gamified health platform that provides customers with game-like exercise programs, including customized health files, artificial intelligence-driven health recommendations, and digital rewards for completing game goals.
"I would rather make people's lives easier because life is already full of challenges," Eesha said excitedly. This young innovator not only inspires the suffering and encourages them to always believe in themselves; but she also represents Pakistani women in the Forbes Future 1000 list, which is a list that global entrepreneurs dream of.
Eesha elaborated on how her life is full of bullying. As a child, she was diagnosed with clinical obesity: this condition causes many diseases and deformities. According to her, this is common in her family. She was degraded and humiliated because she was a fat child. This constant humiliation made her lose any hope instead of trying to get better; she admitted and cracked all the bullying against her.
But then, as she said, her father became her silver lining. "He challenged me to lose weight in order to earn toys and snacks. This is the best deal for me, and I accepted it." Her extensive transformation happened soon, and it will happen forever. This is not limited to her appearance; she has become more confident, just like she is now, believing in her own struggles. She went on to develop a digital platform that would take all the most advanced technologies available to humans and translate it into her father's creativity: PlayPal Inc. (a digital network and mobile application).
Supported by artificial intelligence and high-end technology, the app uses machine learning to help provide personalized health advice to its users, and then provides rewards for reaching specific goals in the app’s internal games and external rewards.
The unique "gamified health goal" has raised more than $2 million in seed funding from Silicon Valley tycoons and giants. They are convinced that their funds are used for a good cause, and it is a profitable cause.
Eesha ensures that her platform complies with the U.S. Health Insurance Portability and Accountability Act (HIPAA) and the European General Data Protection Regulation (GDPR) to ensure the data security of its health technology customers without any leakage or breach of confidentiality.
According to their website, Playpal's goal is to become the largest interconnected health system and health file, with the safest and largest central health data repository system. In addition, the data collected from customers can help insurance companies, government agencies and hospitals to formulate better, tailored policies to meet individual needs.
The use of artificial intelligence, the Internet of Things (IoT) and blockchain technology (your data will not be compromised no matter what happens) guarantees three things. If you create a personal profile on the platform, your profile will be automatically built on the data based on your activities and digital footprint. With all the latest gadgets and technologies that you use or become a part of, your PlayPal account acts as a central hub to facilitate better integration and coordination. It uses IoT and third-party integration to track cognitive and physical data.
All the fun and games
The idea of using games to attract people to change their health and lifestyle by fusing art and technology also removes the stigma of games and challenges stereotypes. "Keeko Health Game" is their flagship game. Keeko is a classic game where the protagonist of the same name and her friends fight the temptation of unhealthy food. Oh, and there is an evil donut ruling the world they fight against.
Encourage users to stay healthy. For this reason, the game provides them with the opportunity to earn Fitcoins. It is a currency that allows you to conduct in-game transactions. You can upgrade your characters, unlock levels, and register for advanced features of the game by reaching your step goal. One thing about Fitcoins is that they can also be converted into encrypted tokens through the Playpal platform through a prorated point conversion mechanism. This provides customers with the opportunity to earn real-life rewards.
Another Playpal game is "Bon Bon Jump". It is derived from the original Keeko game, but it is more interesting. It has more or less similar settings, but with more actions and special effects, but the difference is that it does not contain an appropriate storyline.
Another game provided by the platform is "Iggy Skate", which is a classic one-button adventure skating setting. It features Iggy Skateboard Epic City and includes two scenes: city and forest. The ice skating simulator takes players to a skate park where they can practice, skill and flip. Gamers practice skills such as sensory flips, kick flips, backflips, track grinding, and nose manuals. For each stunt performed correctly, the game player can get a score, and even a multiplier can be obtained if it keeps running continuously.
Everything starts with an idea
There is no doubt that devastating experiences like abuse can adversely affect a person’s life. But even so, will successful people rise up despite adversity or because of adversity? The actor and motivational speaker Kevin Hart is quite right: "If you give up at the first sign of struggling, then you are really not ready to succeed." Eesha has found a path from a dilemma. The road to prosperity, because she did not give up while struggling. "In any case, never stop believing in yourself and your own strength. As women, we need to continue to deliver the baton to an inclusive, diverse and equal competitive environment. Let us conquer together; let us stand up and break down barriers. Let us be infinite ," she concluded.