The ad cleverly uses the idiom "Raining Cats and Dogs".
TRICO, a global leader in wiper technology, launched the autumn 2021 TRICO advertising campaign "Raining Cats and Dogs", emphasizing the importance of safe and clear driving visibility, even in the worst weather metaphor.
This multi-channel event will generate more than 300 million impressions on national cable TV, radio, digital, podcast, and mobile app advertising, as well as enhanced and enhanced social media posts. The main media selected for the program include ABC Sports, CBS Sports, ESPN, The Adam Carolla Show, The Jim Rome Show and CBS Sports Radio, while the numbers and applications will be in The Weather Channel, Waze, Yahoo!, Bing, and Google.
The advertisement uses the clever and interesting "Raining Cats and Dogs" idiom to show how TRICO brand wipers provide reliability and optimal performance under all driving conditions. It includes an animal cast composed of 27 cat and dog performers trained by certified professional handlers and supervised by the independent animal welfare monitoring organization Movie Animals Protected (MAP).
"With so many drivers returning to the road after long hours of work and travel restrictions, it is more important than ever to raise awareness of the importance of regular vehicle maintenance programs, which includes regular wiper replacement," said senior marketer Carl Weber Director of TRICO. "This event will drive sales of TRICO branded retailers and service centers, which is a trusted source that provides a century of innovation, called the'wiper blade of the future since 1917'."
To view new campaigns, please visit the TRICO YouTube channel at youtube.com/user/tricowipers.
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